case study 1

Accounts Payable

Product Used

b

Your Title Goes Here

b

Your Title Goes Here

b

Your Title Goes Here

Within a span of just 6 years, Uber’s disruptive growth catapulted the company to a valuation of USD 62.5 billion. This amount is very close to the market capitalization of well-established automobile giants like Volkswagen and BMW.

Instagram, with only 20 employees, successfully grew into a company that Facebook deemed worthy of acquisition for USD 1 billion.

WhatsApp, with fewer than 50 employees, attracted 400 million users and that too within just 5 years. Facebook deemed it worthy of acquisition for USD 19 billion.

So what is the secret sauce for disrupting established corporations with minimal resources?

It’s not by reinventing the wheel but through the perfect orchestration of existing services to create an exceptional user experience.

Consider the case of Uber

Components required to make Uber’s services possible

Geographical location of the user & driver
Distance between the pick up & drop locations
Most optimal route
Real-time notification to alert the user about their ride
Cashless ride payment options within the app
Sending the receipt via email
Uninterrupted operations even during peak demand

If you were to develop each of these components from scratch, the process would be time-consuming, highly complex, and, most importantly, very expensive!

However, there are some specialized companies in the market that can provide you with the functions of each of these components via an API. So a startup can simply combine multiple API services offered by other companies to deliver an innovative and exceptional user experience, and that too in a very short time frame. Uber did exactly that!

Following is a list of the APIs they combined:

Positioning by iOS & Android operating systems
Maps and Route calculation by Google Maps and MapKit
Real time messaging by Twilio
Braintree for payments
Mandrill to send the receipt via email

Uber is just one of many examples of a new type of company that leverages the power of the API economy to disrupt entire industries. This goes to show how APIs have become integral to building tech enabled businesses.

What is an API?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.